Saturday, December 29, 2007

i i

Why oh why oh why the obsession with the letter 'i'? Any product with a vaguely technological advance included now requires the letter 'i' at the start of it. Apple, of course, started it - iMac, iPod, iTunes etc. BMW have the 'iDrive' system on some of their cars, the BBC launched the iPlayer recently and now Philips... Oh dear Philips, you crazy Dutch bastards. iShave? Ye gods.

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