Tuesday, March 20, 2007

They can try, but it won't work

McDonalds want to redefine the term 'McJob'. They have no chance, the same as if they tried to redefine 'Johnny No-stars'. Once a term such as that is in the public domain, you can't get it back even if the reason for it's emergence in the first place has gone. In this case, I don't believe the public perception has changed over the crapness of working at McDonalds, so they've even less chance. All it does is make them look like a faceless corporation desperately trying to generate some positive publicity.

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